Local Services Ads first
Local Services Ads sit at the very top of the results, above regular ads and the map. Google lists Water damage restoration as one of the Local Services Ads categories, and the ads carry the Google badge after your business passes Google’s checks. Fire and mold remediation are not separate categories at the time of writing.
Three reasons we start there:
- You pay per lead, not per click. A click that bounces costs you nothing.
- You can dispute bad leads. Wrong service, wrong area or spam can be disputed in the account.
- The setup is mostly paperwork. Insurance, license and background checks. Once it is approved, leads start fast.
We set up the profile, pick the job types and service area, set the budget from your job value, and reply to leads from the dashboard alongside your team.
When search ads make sense
Regular Google search ads are worth testing when Local Services Ads cannot spend enough budget in your area, or when you want commercial jobs that LSA does not reach well. They need tight targeting: exact-match emergency searches, the right towns only, ad schedules that match when you can answer, and a landing page built for the call.
If we run them, we report brand searches separately from non-brand. Brand searches are people who already know your name. Counting those as wins makes any campaign look good.
Reporting that tells the truth
Every ad lead runs through call tracking, so the monthly report shows:
- Calls and leads from ads, from Maps and from the website, side by side
- Cost per call and cost per booked inspection
- Disputed and credited LSA leads
- Brand and non-brand search results kept apart
Ads versus SEO
Ads stop the day you stop paying. SEO keeps working, but it takes months. Most restoration companies need both: ads to keep trucks busy now, and the local SEO and Maps work to bring the cost per job down over time. Our restoration SEO page covers the organic side.
Pricing
Local Services Ads setup and management are part of Full Pipeline at $2,500 a month, with 20 tracked calls a month guaranteed within 60 days or that month is free. Ad spend is paid to Google directly. See every plan on the pricing page, and how paid fits the wider plan in our restoration marketing guide.