Insights
Working notes on search and AI discovery. One question per article, answered in the first paragraph, with the sources linked. New notes land on Tuesdays. RSS.
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What is pay-per-call marketing, and when does it make sense?
Pay-per-call marketing explained: how a search becomes a billable call, which businesses it suits, and the compliance rules that apply.
Supports: Pay-per-call and lead generation
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SEO, AEO and GEO: what actually changes in the work?
SEO, AEO and GEO are one practice with three measurements. What each term means, what Google says about AI features, and what actually changes in the work.
Supports: AI search visibility
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What is AI search visibility, and how do you measure it?
AI search visibility is how often your brand is cited inside AI answers. What it means, why rankings do not predict it, and how to measure it per engine.
Supports: AI search visibility